Study Duration:

This Certificate in Business and Social Media Marketing online course takes approximately 300 hours to complete, but you have lifetime access to course resources to suit your self-paced learning.

Study Method:

100% Online

Start Date:

Enrol whenever you see fit.

Fees & Charges:

Shouldn’t be a problem now with 2 easy options:

Scope and Nature of Social Media

• Explore the possibilities of using social media for marketing a product
• Recognise Information Overload
• Become Readily Accessible
• Internet Marketing
• Website Marketing
• Social Media
• Video on the Net
• Audio on the Internet
• Gaming
• History of Internet Marketing
• Risks of Internet Marketing
• Legal Concerns
• How well are you doing?- Measuring your activities
• SEO

The Psychology of Internet Marketing

• How psychological theory applies to internet marketing?
• Understanding how customers think and behave
• Methods to encourage people to your site
• Overcoming consumer resistance
• Interacting and engaging with your customers
• Capture and hold your viewer’s attention
• Use of page title keywords
• Blogs
• Social Media

Social Media Applications

• What are the effective applications currently being used in social media?
• Why use social media?
• Purposes of Social Media
• Social Media Variables
• Ways of Using Social Media
• So why do people use social media to advertise their products?
• The purposes of different applications

Websites, Advertising and Other Applications

• How to properly utilise your web presence?
• Ensuring the appropriate mix of online marketing techniques for your product
• Types of internet marketing
• Website essentials
• Message to customers
• Website Layout
• Planning your website
• Search engines
• Mobile friendly websites
• Apps
• Landing Pages and Microsites
• Internet Advertising
• Demographics
• Promotions
• Get the Marketing Mix Right

Capturing and converting customers

• Establishing an appropriate online presence for marketing a product
• Know how to utilise your online presence
• Marketing Processes
• Encouraging a Connection
• Setting up an Online Store
• What do you need to set up an online store?
• Tips to Success
• Delivery Systems
• A Business Plan
• A Marketing Plan
• Steps in Marketing Plans

Creating and Using Content

• Determine what to create, how to create it and where to use it
• Websites need Information
• Articles
• Linking with social media
• Clients giving you content
• Content

Blogs and Newsletters

• How to develop and sustain effective online blogs and newsletters
• What is a blog?
• Online Newsletters

Developing an Internet Marketing Program

• Learn how to develop a one-year online marketing strategy for a new product
• Apply what you have learnt online by developing an internet marketing program

Marketing and the Business

• What is marketing, and its significance
• Considering alternative approaches to business & marketing
• Alternative enterprises (e.g. goods or services based sole proprietor or partnership etc).

Scope of Marketing – Understanding basic economics (e.g. supply & demand)

• The difference between the potential market
• Available market
• Target market
• Penetrated market for a product/service of your choice
• Different advertising approaches
• Controlling Growth,
• Improving Results in Business, etc

Target Marketing

• Understanding the marketplace
• Stages that sellers move through in their approach to a market
• What is targeting
• Advantages of target marketing as compared to mass marketing and product-differentiated marketing

The Marketing Mix and Managing the Marketing Effort

• Product, price, place, and promotion
• Affects and interactions between marketing and other operations of a business.

Product Presentation and Packaging

• Importance of product knowledge
• Core, tangible and augmented products
• Differences in packaging & presentation for different products.

Promotion Communication skills

• Merchandising
• Shop Floor Layout
• Displaying Products
• Signs
• Understanding Selling and Increasing Sales
• Sales Methods
• Publicity Marketing,
• Structuring an Advertisement or Promotion
• Advertising budgets, etc

Product Pricing and Distribution Pricing

• Profitability Ratios
• Increasing Turnover, etc

Customer Service Methods of assessing customer satisfaction

• Significance of Customer Service
• Different types of customers in the marketplace and how best to approach each
• Difference between selling, publicising, marketing and advertising, etc

Market Research

• The research process
• What to research
• Surveys
• Developing and conducting a market research program
• Where to find useful statistics

Organisations

• Structures and Roles Business law
• Financial Management
• Business Structures
• Business terminology, etc.

Courses4me is the leader in online education with decades of experience in both public and private education.

Our founders have a combined 30 years of expertise in education and training and have joined forces to deliver high-quality, low-cost education to anyone wishing to advance their career.

Yes. All of our courses are endorsed by the IARC (www.iarcedu.com) and  accredited by ICOES (www.icoes.org). ICOES has an independent board of management that ensures that the Foundation operates in accordance with its purpose. It has an Advisory Board consisting of independent professors who developed and implemented the Accreditation Standards, a quality charter that is used for the annual review of prospective and existing accredited course providers.